From the Calbee "Jagarico" brand, a new black stick product "Jagarico Black Truffle Salty L Size" is on sale at FamilyMart from December 21st. Scheduled to be sold out in late January 2022. The price is 178 yen (tax included).
Jagarico Black Truffle Salty L sizeIn May 2021, when the FamilyMart limited "Pepsi Cola" was released, it became a hot topic that the words "I love Jagarico" were hidden in the message posted by Pepsi's official Twitter account for Japan. Furthermore, in the following month, the receipt coupon campaigns for "Jagarico" and "Pepsi Cola" were held at FamilyMart stores nationwide, and both products have been collaborating as "the strongest combination with outstanding compatibility".
Under these circumstances, fans have expressed expectations for new products that combine both products, so we started developing collaborative products. Initially, we considered "Jagarico", which has a cola flavor, but it is difficult to reproduce the taste of cola deliciously with "Jagarico". Planning. We prototyped various black materials and decided on the most highly rated black truffle salty taste.
During the development, there were some difficulties such as taking care to prevent the black color from transferring to other products and realizing a chic matte black specification package, but the "Jagarico" that was particular about the appearance, scent, and taste was completed. The L size, which is 1.2 times the normal length of the stick, is a special product that is perfect for Christmas and the year-end and New Year seasons.
The package has a chic matte black design, with a large truffle sizzle photo and taste name in the center so that you can see the taste at a glance. The lid says "#Black Jagarico".