Hattendo's chilled "cream bread" has been renewed. The cream will be smoother and will be available at stores nationwide from November 6th. The selling price will be revised from the conventional 230 yen (tax included, the same applies below) to 250 yen.

Hattendo Cream Bun

The targets are "Cream Bun Custard", "Creme Bun Cream & Custard", "Cream Bun Matcha", "Cream Bun Ogura", and "Cream Bun Chocolate".

The characteristic of Hattendo's cream bread is that it melts, and this time it has been improved to a custard cream with increased smoothness while maintaining the goodness of the cream. It is said that you can feel the difference the moment you break the bread and the moment you eat it.

The package design has also been changed to make it simpler. It is also informed that it has become possible to maintain the plump and moist texture of cream bread and maintain its quality.

In addition to this, the package logo has been finished in a neat and elegant design while retaining the conventional octagonal mark. "Hachi" of Hattendo, "Hachi" founded in 1945, and octagonal "Hachi". Hachitendo is included in the octagon to emphasize the auspicious Chinese character "Hachi".