A new flavor "Cola Up The Hard" will be released from the Meiji Gummy "Cola Up" series. It features a strong sense of elasticity that the Meiji era calls "extreme bullets". It will be available nationwide from August 24th. The estimated price of the 100g (3.53oz) package is 214 yen (tax included).

Cola up the hard

"Cola Up" was released in 1980 as the first gummy candy from the Meiji era. It is a long-selling brand that has been well received by many customers due to its hard texture and ample content. As of 2021, the representative flavors such as "Cola Up 100g (3.53oz)", "Lemon Up 100g (3.53oz)", "Plum Dried Up 100g (3.53oz)" and "Jihanki Drink Up 22g (0.78oz)" are being developed.

This time, "Cola Up the Hard" was created from the same series as a new flavor with a stronger chewy texture. It has a more elastic texture than the existing cola up, and is described as a "extreme bullet" that exceeds "super elasticity". It is also tailored to a dry flavor with modest sweetness.