Calbee will release "Potato Chips Forbidden Nori Salt Punch" for a limited time on August 17th. The sale period is scheduled for the end of September 2021. The estimated price is 198 yen (excluding tax). 7-ELEVEN limited.

The "Forbidden" series is a 7-ELEVEN limited product that realizes consumers' "want to eat" based on the standard flavor of Calbee potato chips. In August 2019, the "Forbidden Consomme Punch," which is an enhanced version of the "secret spice" of the long-selling product "Potato Chips Consomme Punch," was released for the first time and was well received. In response to this, "Forbidden Nori Salt Punch" was released in August 2020, and "Forbidden Happiness Bata" was released in February 2021.

Potato Chips Forbidden Nori Salt Punch

The second release, "Potato Chips Forbidden Nori Salt Punch," is an enhanced flavor of the area-limited "Potato Chips Nori Salt Punch," where you can enjoy the delicious taste of grilled seaweed and the punchy taste of chili peppers. Last time, we doubled the amount of grilled seaweed in "Nori Shio Punch" and increased the amount of chili peppers, but this time we improved the taste to make the punch even more effective. By increasing the amount of grilled seaweed by 350% compared to regular products, the taste and aroma of Ariake seaweed is enhanced, and the taste is richer and more impactful.