7-ELEVEN "10% discount on target ice cream" sale
The source of the image is 7-ELEVEN official website

At each 7-ELEVEN store, a "10% discount on eligible ice cream" sale will be held from July 26th to August 8th. The target products are all 6 types of ice cream. Look for the POP that says "10% discount".

10% discount on target ice cream

The target products are "Morinaga Milk Industry Pino", "Akagi Nyugyo Garigari-kun Pear", "Morinaga & Co. Vanilla Monaca Jumbo", "Lotte Sou Vanilla", "Meiji Essel Super Cup Cafe Ole & Chocolate Chip", and "Morinaga & Co. Ice Box Grapefruit". .. It will be sold at a 10% off price during the applicable period.

New products on sale will be discounted from the selling price (excluding tax) at 7-ELEVEN from the release date to the day before the sale. Some products may not be available at all stores.