Rare Okinawan brand fish "Ryukyu Sugi" will be on sale from July 16th at each Kura Sushi store. Limited time until July 25th. The price is 220 yen (the price is different at some stores).

Ryukyu Sugi

"Sugi" is a member of the sea bass, and is a large fish with a body length of 1.5 m that lives mainly in the warm waters of the world. In Japan, it is sometimes caught by set nets, but it is not well known as an edible fish due to its small distribution volume because it does not form a flock and cannot catch a large amount. Meanwhile, focusing on the characteristics of Sugi, "high production efficiency" and "good taste," the aquaculture business and branding are being promoted mainly in Okinawa Prefecture, and sales channels will be expanded nationwide in the future. Expected.


For example, tuna needs about 10 kg or more of food to grow 1 kg. On the other hand, the "Ryukyu Sugi" that appears this time grows 1 kg with a feed of 1.3 to 1.9 kg. Due to the low amount of food required, it is highly efficient and is considered by Kura Sushi as a fish that is useful for sustainable fisheries.

Sugi from Okinawa Prefecture, which is cultivated consistently from fry to adult fish in one of the most beautiful seas in the prefecture facing Kouri Island, is characterized by its beautiful blood and transparent white meat. You can enjoy a high-quality greasy ride and a crunchy texture that is comparable to yellowtail and amberjack.