Japan Frito-Lay will release a super-spicy snack "Super-spicy mania forbidden chili flavor" using domestically-produced super-spicy chili "Spicy Fuji" on June 21st. Convenience store precedent. The price is open. It will be released nationwide on July 19th.

Spicy mania

"Gekishin Mania" is a popular product that has been constantly receiving resale requests from enthusiastic fans since it was released for a limited time in 2007. It was resold in 2017, and every time it was released, it made the tongue of a hot fan groan. Such "super spicy mania" gained new spiciness and appeared for the first time in 4 years.

Super spicy mania forbidden chili flavor

"Spicy mania forbidden chili flavor" is made from domestically produced spicy chili pepper "Spicy Fuji" that contains about three times as much capsaicin as Habanero, which is synonymous with spicy chili peppers (according to Japan Frito-Lay research). "Spicy Fuji" is characterized by its intense and pungent spiciness, but it is an appetizing hot pepper because it has a soft and sharp rise in spiciness.

We have achieved a "forbidden chili flavor" that allows the spiciness to penetrate from the moment you put it in your mouth. After the spiciness, the pungent aroma of chili peppers and the addictive umami spread.