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Beard Papa's new format "Higenosuke" opens in Shinjuku! A special cream puff like never before

The first cream puffs business, "Higenosuke," which wraps the "Japanese" born from the cream puffs specialty store Beard Papa, will open in Seibu Shinjuku Pepe (Shinjuku-ku, Tokyo).

Entabe editor

Jun 22, 2021 12:04 PM

The first cream puffs business format "Higenosuke" that wraps "Japanese" born from the cream puffs specialty store Beard Papa will open in Seibu Shinjuku Pepe (Shinjuku-ku, Tokyo) on July 7.

Higenosuke

Higenosuke offers "a new standard for royal sweets." The unprecedented modern "Japanese and Western sweets" created by the special bean paste technology and firing technology that have been cultivated at Beard Papa for many years will be on sale.

All cream puffs are made from carefully selected ingredients. A lineup of special cream puffs created on the bridge of the act of "wrapping" that is common to cream puffs and Japanese sweets.