"Yoshinoya FAN BOOK" will be released on May 25th from Takarajimasha's "Popular Food and Beverage Chain Official Guidebook" series. The price is 1,100 yen (tax included).

The "Popular Food and Beverage Chain Official Guidebook" series is a series in which Takarajimasha collaborates with restaurant chains to convey the company's products, history, and philosophy in a fun way. So far, the cumulative total has exceeded 240,000 copies, and the reprint of "KFC 50th Anniversary After all Kentucky!" Released last year (2020) was decided on the day after its release, and there was a big response.

Yoshinoya FAN BOOK

The "Yoshinoya FAN BOOK" that appears this time is the official fan book of the long-established beef bowl chain "Yoshinoya". The history from the secret story of the founding to the present beef bowl, "Yoshinoya love" talked by Yoshinoya fans, and the secrets of Yoshinoya's delicious beef bowl such as trivia are posted.



In addition, a "Gold Prepaid Card" will be included as a limited appendix to the "Yoshinoya FAN BOOK". A great card that gives you a bonus of 20% of the amount each time you charge. It can be used for To go and meal accounting.

Yoshinoya FAN BOOK

Onoe Matsuya Special Interview History of Yoshinoya Yoshinoya Holdings President Interview Gyudon's "Reason for Goodness" -Ingredients, Quality Control, Cooking, Otama, How to Serve-
Grand Champion Tournament where employees compete for meat-filling skills Menu introduction Menu introduction of taco rice beef bowl rival "Butadon" that can be eaten only in Okinawa Arrangement recipe "House Yoshinoya" of popular Instagrammers
"Yoshinoya's cold sake", the igniter of the Yoshinomi boom
Surprising secret hidden in the secret "don" of the No. 1 Yurakucho store Yoshinoya surprise menu of overseas stores Yoshinoya official back order method Official mascot character "Yoppi"