Summer limited "Salt Shiruko Sand" Hakuho's salt use

From the long-selling sweet "Shiruko Sand", which has been on sale for more than half a century, the summer limited product "Shio Shiruko Sand" will be on sale. Available from May 14th.

What is Shiruko Sand

"Shiruko Sand" released by Matsunaga Seika in 1966. From the beginning, it became popular with many consumers including the local Aichi prefecture, and in 2016 it celebrated its 50th anniversary. We develop products that meet the needs of the times, such as seasonal flavors and individually wrapped packages.

Salt Shiruko Sand (Summer only)

The "Shio Shiruko Sand" to be released this time is a summer-only flavor that first appeared in 2017 as a derivative product of the Shiruko Sand. The gentle sweetness of Shiruko Sand is retained, but "Hakuho no Shio" is added to make it refreshingly baked. It is gaining popularity every time it is sold because of its crisp taste and exquisite saltiness that makes it unstoppable.

One bag of "Salt Shiruko Sand" contains 85g (3oz), and the estimated price is 150 yen (excluding tax). It will be available at convenience stores, mass retailers, drug stores, retail stores, and shops.