"Support Tohoku! Ekinaka Gourmet Fair" at NewDays

NewDays and NewDays KIOSK "Support Tohoku! Ekinaka Gourmet Fair" at NewDays and NewDays KIOSK

NewDays and NewDays KIOSK will hold "Support Tohoku! Ekinaka Gourmet Fair" will be held at NewDays and NewDays KIOSK. Rice balls and other items made with rice produced in Miyagi Prefecture and Sendai beef will be available from April 20 to May 10.

The event is linked to the "Tohoku Destination Campaign," a joint project by the local governments of the six Tohoku prefectures and six JR companies. The fair's limited-edition items include menus featuring ingredients from the six Tohoku prefectures and local dishes.

For example, "Kodawari Kogane Sendai Beef (made with rice from Miyagi Prefecture)" is tender, marbled Sendai beef seasoned with salt and pepper to enhance its umami. This is one of the "Kodawari Koganei" series, in which the rice, salt, seaweed, and filling are all carefully selected. During the fair, all of the Sendai beef dishes in the series will be made with Miyagi Prefecture's rice, Dateshomu.

In cooperation with Kirin Brewery and Kirin Beverage, who are sponsoring the Tohoku Destination Campaign, a sweepstakes will be held to win a Tohoku gourmet set and other prizes. To participate in the contest, visitors need to submit a receipt of 500 yen or more for a purchase of a fair item and an entry postcard.

"Support Tohoku! Ekinaka Gourmet Fair" at NewDays

The fair will also be held jointly at Bell Mart kiosks, Grand kiosks, Gift kiosks, and kiosks at Tokyo and Osaka stations.

The price of Kodawari Kogane Sendai Beef sold at NewDays and NewDays KIOSK is 198 yen (tax included).