At Lawson in the Tohoku / Niigata area, "MIGAKI-ICHIGO Custard Sand" using the brand strawberry "MIGAKI-ICHIGO" from Yamamoto Town, Miyagi Prefecture will be released on April 13th. This is the first time that a product using "MIGAKI-ICHIGO" has been released at Lawson.

"MIGAKI-ICHIGO" is a brand strawberry with the concept of "jewels to eat". It is produced by GRA Co., Ltd., which was established to revive strawberry cultivation in Yamamoto Town, Miyagi Prefecture, which was damaged by the earthquake. We have branded the differences in fruits according to technology, manufacturing method, and quality standards, and realized a stable supply of high-quality strawberries through cutting-edge facility horticulture that combines craftsmanship and IT.


Ripe "MIGAKI-ICHIGO" selected by size and shape is sold at department stores and high-end fruit shops in Tokyo, and is also exported overseas. Received the Good Design Award (Business Innovation, Business Model) in 2013.


"MIGAKI-ICHIGO Custard Sandwich" is a sandwich that luxuriously uses "MIGAKI-ICHIGO", a brand strawberry produced in Yamamoto Town, Miyagi Prefecture. Strawberries are ripe and picked. Sandwich custard that goes well with it to enhance the deliciousness of strawberries. The price is 368 yen (tax included).