Baumkuchen brand "Jiichiro" opens for the first time in the central Tokyo area. "Jiichiro Ecute Tokyo Store" with a cafe will open on April 14th in the premises of JR East Tokyo Station.

The Ecute Tokyo store limited product "Kouign-amann" has been newly developed as a snack on the move or as a souvenir for your home. The dough is a unique blend of wheat flour, and fragrant fermented butter made from 100% Hokkaido milk is luxuriously folded. By adjusting the amount of flour, butter, and sugar, we made many trials to create a rich taste that is crispy and light but the richness of butter stands out. The price is 330 yen (tax included).


The theme of the store design is "New Vintage". Based on the idea of utilizing existing things such as renovation conversion, the store design is a mixture of old wood (material that deteriorates over time) and stainless steel (modern material), and "Jiichiro" is constantly changing while accumulating the past. The feelings of are expressed.


There is a cafe space in the back of the store, which is the only store in the Kanto area. The menu is a simple lineup of only 4 types of drinks and sweets. Only drinks can be taken out.


[Drink]
Tokyo tea (HOT / ICE) IN 600 yen / OUT 480 yen Tokyo tea latte (HOT / ICE) IN 660 yen / OUT 540 yen Coffee (HOT / ICE) IN 600 yen / OUT 480 yen Cafe au lait (HOT / ICE) IN 660 yen / OUT 540 yen

[Sweets]
Baumkuchen plate 700 yen Roll cake plate 700 yen Pudding 450 yen Kouign-amann plate 430 yen

* Set drink 300 yen

Business hours are from 8:00 to 22:00 and from 8:00 to 21:30 on Sundays and holidays. The cafe is open from 9:00 to 21:00 (LO 20:30), Sundays and holidays 9:00 to 20:30 (LO 20:00). Business hours are subject to change due to the effects of the new coronavirus.