Thirty-One Ice Cream is holding its first "General Election for Flavor," and from April 2 to April 25, visitors can vote for their favorite flavor from among 100 flavors by accessing the special Thirty-One website via smartphone or computer.

Thirty-One relaunched its brand on April 1. The brand will be reborn as "a store that delivers more happiness through ice cream. In line with this change, the "Flavor General Election" will be held for the first time so that customers can experience the fun of choosing from a large number of flavors on the web.

In the 47 years since its arrival in Japan, more than 1,300 flavors have been introduced, and 100 carefully selected flavors have been entered in the contest. In addition to such classic flavors as "Popping Shower," "Ogura Toast," and "Pink Bubble Gum," the lineup includes seasonal flavors and nostalgic flavors released in the past.


In addition, 10 people who vote will be selected in a drawing to win a "Everyday Thirty-One Challenge Subs for 12 Months" to enjoy an ice cream (one regular single) every day.