From the cup ice "MOW" series, "MOW sweet strawberry milk" will be released on March 22nd.

"MOW sweet strawberry milk" is a strawberry milk ice cream that uses sweet and ripe strawberry juice and rich "Morinaga milk sweetened milk". It is a flavor that you can enjoy the taste of strawberry condensed milk that is loved by all generations.

"Strawberry" flavors are becoming more popular in the ice cream market, and in 2020 they ranked fourth in their favorite flavor rankings after vanilla, chocolate and matcha for the first time in five years. In addition, the limited-time product "MOW Sweet and Fragrant Strawberry" released in the spring of 2020 recorded a sales volume of 143% compared to the limited-time product of the same period of the previous year.

"MOW" is a cup ice cream that is based on the richness of milk and allows you to enjoy the unique taste of the combined ingredients. Finished without using emulsifiers and stabilizers. In addition, we have adopted a unique low-temperature quick freezing method that realizes smooth and fine-textured ice cream so that you can feel the depth of the taste and aroma of the ingredients that mix in your mouth.