At about 3,500 FamilyMart stores in Tokyo and Kanagawa prefecture, the sweet bread "Strawberry Whipped Macaron Bread Sandwich", which was conceived by the store staff working in the area, will be released on March 2. The price is 150 yen (tax included). The target area will be expanded on March 9, and it will be sold at a total of about 5,900 stores in the Kanto area and Yamanashi and Nagano prefectures.

"Strawberry whipped macaron bread sand" is a sweet bread baked with strawberry-flavored macaron dough on Danish pastry. You can enjoy the texture and sweetness of Danish pastry and macaroons at the same time. Strawberry whipped cream, sweet and sour strawberry jam, and freeze-dried strawberries are sandwiched in the bread to create a spring-like "strawberry sushi".


A product developed based on 554 ideas submitted by store staff working in Tokyo and Kanagawa prefectures under the title of "Social media shining sweet bread (#Famima's shining bread)". The product name and product package design are also decided based on the ideas submitted by the participating members.

Comments from the store staff

FamilyMart Onodai 2-chome Store (Sagamihara City, Kanagawa Prefecture) Mr. Ishibashi I came up with the idea that colorful and cute sweets such as macaroons and tuncarons would "shine" with bread, and by making them look springy and vivid, customers I thought that you would be pleased with it.
Strawberry bread with strawberry whipped cream and strawberry freeze-dried accents sandwiched between Danish pastries. We hope you will enjoy this product, which you can enjoy both taste and appearance!