We actually bought and tried the "sweet potato" and "bushela" sold at Matsuzo Potato, a sweet potato store.

Matsuzo Potato "Sweet Potato

Matsuzo Potato's Sweet Potato was created in 1949 by Matsuzo Inoue, who was the chief confectioner at Donk. Matsuzo Inoue, who was the chief confectioner at the Imperial Hotel, had a philosophy of "carefully selecting ingredients and using their characteristics to create delicious confections. The sweet potatoes used are all from Miyazaki and Kagoshima prefectures.



The most popular "Sweet Potato" is characterized by the use of the sweet potato skin as a container. The sweet potato is seasoned with egg yolk, milk, sugar, and butter, and placed on the sweet potato skin. Matsuzo Inoue teaches his customers to bake the sweet potatoes to a golden brown color. Since the size of the product varies depending on the size of the sweet potato skin, it is sold by weight. The price is 220 yen per 100g (3.53oz) (excluding tax, the same below). The one purchased by the author was 609 yen.


The staff recommends warming it up in the microwave before eating. This way, they say, you can enjoy the freshly baked, flaky texture. I warmed it up in the microwave at 500W for about 60 seconds.


The golden brown sweet potato shined brightly. When you bite into it, you can enjoy the sweetness of the sweet potato and the moist texture. You can enjoy the sweetness of the sweet potato and its moist texture. It has a very smooth paste-like texture that melts in your mouth! Sweet potato lovers can't get enough of it. It's so simple and delicious, you could eat it endlessly! Also, if you want to enjoy it at a different temperature, we recommend serving the hot sweet potato with a scoop of cold vanilla ice cream.

Matsuzo Potato "Bussela

Bussela" is a sweet potato stump-like appearance. Bussela" means "stump.


The inside is moist and sticky. Compared to the "sweet potato" mentioned earlier, it has a stronger sweetness. The part that resembles the skin of a sweet potato is bittersweet, and when eaten together with the filling, it is as if you are really biting into a sweet potato! The balance of sweetness and bitterness is pleasant, and you can enjoy it until the last bite. The slight savory flavor accents the sweetness of the sweet potato.


Matsuzo Potato's "Sweet Potato" is a must-try for all sweet potato lovers. It would make a great souvenir!