Fujiya's Valentine event "FUJIYA Smile Switch Valentine 2021 in GINZA" will be held at Ginza Mitsukoshi. Limited time offer from January 27th to February 14th.


The contents of the event and the prices of sweets and goods handled are as follows. All notations include tax.

Pure gold Peko-chan

"Fujiya 111th Anniversary Limited Pure Gold Peko-chan" will be sold as a complete build-to-order product. A pure gold (30g (1.06oz) used) Peko-chan doll created for this event. It has a serial number and is considered to be an item that can only be obtained here. It comes in a glass case with a total length of about 75 mm and a height of about 150 mm. The selling price is 1.11 million yen.

Limited fun bag

"FUJIYA Smile Switch Valentine Limited Fun Bag" is also available. There are two types of fun bags that contain goods such as tabletop Peko-chan dolls, local country ma'am, and butter sand from Fujiya's new brand "FUJIYA CONFECTIONERY", both of which are available only at the Mitsukoshi Isetan online store. The selling price is 5,500 yen each.

LOOK assortment

"With a heart, LOOK assortment" is an event-limited product with a hologram printed on the package of the popular phrase in the TV commercial of Fujiya's long-selling chocolate "Look". It is put in the original shopper.

The contents are "Look (A La Mode)", "Look 4 (Chocolate Collection)" and "Look 3 (White Lovers)", and the selling price is 648 yen.

FUJIYA Tunkaron

"FUJIYA Tunkaron" is an event-limited sweet. A photo-conscious dish with a "premium raw milky" from "Western confectionery Fujiya", which is also open in Ginza Mitsukoshi, and a grain of domestic strawberries sandwiched between sweets called "fat macaroons".

There are three types, "PINK x GREEN", "YELLOW x BLUE", and "PURPLE x RED", all of which are priced at 324 yen.

Limited shopper

In addition to this, the menu of the Western confectionery shop Fujiya, the items of "Fujiya Net Shop", Peko-chan goods, etc. are handled, and you can receive a limited purchase shopper of 2,000 yen or more.

Stamp Rally

There will also be a stamp rally around the "FUJIYA Smile Switch Valentine in GINZA" venue, the "Western confectionery shop Fujiya Ginza Mitsukoshi store" and the "Fujiya Suyoriyabashi store". If you collect all the stamps, you will get one original milky designed to commemorate the 70th anniversary of the release of milky.