Echiré Butter specialty store "Echiré Patisserie Obourg" opens for the first time in the Tokai area. "Esile Patisserie Obour JR Nagoya Takashimaya Store" will open on December 10th at JR Nagoya Takashimaya 1st floor North Block Delicious Court. Business hours are from 10:00 to 20:00 (depending on the day).

What is Echiré butter?

Fermented butter made from cow's milk grown in an environment blessed with soil and using a wooden churn (stirring machine) according to the traditional manufacturing method. Fermented butter is made by lactic acid fermentation of cream, so it has a sour taste like yogurt and is fragrant. The Echiré Dairy Cooperative began making butter in 1894, and while carefully using lactic acid bacteria that have been passed down from generation to generation, it continues to preserve the same taste with the old-fashioned manufacturing method.

Echiré Patisserie Obourg

A shop that sells Echiré butter and specialty sweets. The sweets that are carefully finished one by one using Echiré butter and carefully selected ingredients are all original from "Echiré Patisserie Obourg". In addition to the popular "Sable Sandwich" and "Echiré Fiutage", "Finache Echiré" and "Madeleine Echiré" baked in the store are also on sale.


To commemorate the opening of the Tokai area for the first time, "Moirou Echiré" was released exclusively at the JR Nagoya Takashimaya store. The raw materials are simple, such as butter, eggs, and flour, but by taking the time and effort to make them, you can create a fluffy, moist and unique texture. The price is 5,400 yen (tax included) with a Moirou gift box and a special shopper.