Introducing the limited-edition product "Lipton Yellow Label Hello Kitty Design," which is the first collaboration between the tea brand "Lipton" and Sanrio's popular character "Hello Kitty." It will be sold sequentially from around December at mass retailers such as supermarkets and general retail stores nationwide.

The original "Hello Kitty" design newly drawn for this time to match the "Yellow Label" of "Lipton" that has been loved for 130 years. "Hello Kitty" is cutely depicted wearing a teacup hat and enjoying tea time. The point is to pay attention to details such as drawing "Hello Kitty" on the tea tag.


The estimated price is 300 yen for "Lipton Yellow Label Hello Kitty Design 25 bags" and 500 yen for "Lipton Yellow Label Hello Kitty Design 50 bags" (excluding tax). To commemorate the same birthday of "Tea Day" and "Hello Kitty" on November 1, the product will be on sale at some Sanrio Gift Gates from the end of October prior to its release. I will.