From 7-ELEVEN & i's private brand "7-ELEVEN Premium", baked confectionery with the theme of "Rokabo" has appeared. From October 20, it will be released sequentially at 7-ELEVEN & i Group stores such as 7-ELEVEN, Ito-Yokado, and York-Benimaru.

The lineup includes "7-ELEVEN Premium 50% Off Rocabo Donuts" released on October 20th, "7-ELEVEN Premium 50% Off Rocabo Waffles" and "7-ELEVEN Premium 50% Off Rocabo Donuts" released on November 17th. A total of 3 items of "Off-Carb Butter Cake". Depending on the area, two of these will be sold.

By replacing some of the sugar contained in the raw materials, the product is finished with 50% less sugar than before while maintaining its deliciousness.

"7-ELEVEN Premium 50% off sugar donuts" is a donut that achieves 50% off sugar while maintaining the rich taste of milk kneaded into the dough. The price is 100 yen (excluding tax, the same applies below).


"7-ELEVEN Premium 50% Off Low-Carb Waffle" is a waffle with a soft texture that achieves 50% off sugar while maintaining the taste of butter. Released in the eastern Japan area. The price is 118 yen.


"7-ELEVEN Premium 50% Off Rocabo Butter Cake" is a butter cake with a soft texture that achieves 50% off sugar while maintaining the taste of butter. Released in the West Japan area. The price is 118 yen.