"Western Confectionery Fujiya Ginza Mitsukoshi Store" will open on September 1st on the B2 floor of the main building of Ginza Mitsukoshi, Tokyo. Business hours are from 10:00 to 20:00 (similar to Ginza Mitsukoshi).

"Western confectionery shop Fujiya" is a new format store of Fujiya that has been popular since it opened at the Nihombashi Mitsukoshi main store in March 2019. At the Ginza Mitsukoshi store, in addition to the standard "Premium Raw Milky" and "Premium Milky Butter Sandwich" of "Western Confectionery Fujiya", the limited "Peko-chan Ningyo-yaki" will be sold, and the popular reprint retro series new products will precede It will be released.


"Peko-chan Ningyo-yaki", which is limited to the Ginza Mitsukoshi store, is a lovely ningyo-yaki shaped like Peko-chan's face. The fluffy dough contains "Tsubuan," "Koshian," and "Custard." The price is 194 yen per piece and 1,166 yen for 6 pieces (tax included, same below).


"Premium Milky Butter Sand (Waguri from Kumamoto Prefecture)" is a crispy cookie dough sandwiched with milky butter cream using Hokkaido butter, condensed milk, and fresh cream. Autumn limited product used. You can enjoy the elegant flavor of Japanese chestnut. The price is 216 yen.


"Pop Candy (Reprint Design)" is a Western confectionery shop Fujiya limited product that packs Fujiya's stick candy "Pop Candy" in a bottle designed by reproducing the illustrations of the 1960s and 70s. The nostalgic design of the bottle can also be used as a storage container or accessory case. The price is 880 yen.


A special project to commemorate the opening is also held. For 6 days from September 1st to September 6th, the first 100 people who purchase over 1,080 yen (tax included) will receive "7 Milky" as a gift.


Also, from September 1st, the first 300 bags will be on sale, and the Ginza Mitsukoshi limited "Western Confectionery Fujiya Opening Fun Bag" will be on sale. The assortment includes "70th Anniversary Milky Can (Skateboard)", "70th Anniversary Milky Can (Rugby)", "Baumkuchen (5 Pieces)", "Folding Umbrella" or "Peko-chan Premium Mug". It is put in the Western confectionery shop Fujiya original shop bag. The price is 1,080 yen.