We will start handling souvenirs and specialty products from the area centered on Sendai City, Miyagi Prefecture as "Miyagi souvenirs" on the direct production site "Kokuritsu Ryohin" in the MUJI online store.

In 2020, due to the spread of the coronavirus infection, we have no choice but to refrain from returning to Obon, traveling, and historic festivals in the area. The MUJI online store "Kokuritsu Ryohin" has a corner where you can pay attention to local specialties and souvenirs and know the taste of the area without going on a trip.

In Sendai City, Miyagi Prefecture, the "Sendai Tanabata Festival" that has continued since the days of Date Masamune has been cancelled. As "Miyagino souvenirs", the tastes and souvenirs of the area centered on Sendai will be introduced and sold in the MUJI online store "Kokuritsu Ryohin". First of all, in August, we will introduce 3 items in addition to Miyagi Prefecture's representative sweet "Zunda Mochi". It will be increased sequentially from September.

・ Sendai Hitokuchi Zunda Mochi (15 pieces) 1,944 yen (tax included, same below)
Assorted 5 each of 4 types of fresh cream Daifuku, which is an arrangement of Miyagi prefecture's local confectionery "Zunda mochi", matcha, roasted green tea, and fresh cream. The mochi uses "Miyagi" from Miyagi prefecture.

・ Dark tea Daifuku (20 pieces) 3,393 yen The flavor of strong matcha is characterized by kneading matcha ground with a stone mill from Uji, Kyoto into all of the rice cakes, bean paste, and cream. The mochi is made from glutinous rice "Miyakogane" from Miyagi prefecture.