The authentic shochu "iichiko NEO" for highball has been released from the "Iichiko" brand of Sanwa Shurui. It features a colorful package and a refreshing taste for carbonated water.

Iichiko is a brand that has been around since 1979, but iichiko NEO, which will be launched in 2020, has been devised to be enjoyed by younger generations and shochu beginners who have had few opportunities to drink Iichiko as a full-scale shochu for highball. I will.

A new yeast is used, and it is finished so that you can enjoy the refreshing taste and the gorgeous scent of fruits such as green apples, pineapples and bananas. In addition to highball, it can be combined with carbonated drinks such as ginger ale, cider, and energy drinks, as well as lemon tea, smoothies, and almond milk. The package is different from the conventional "Iichiko" and has a refreshing and colorful flower design.

The estimated price is 696 yen (excluding tax) with 500 ml, and the alcohol content is 25%. The raw material names are barley (Australia and domestic) and barley jiuqu.

A campaign will also be held. In the "iichiko NEO Monitor Campaign", if you follow the Iichiko official account on Twitter and retweet the target tweets, a set of exclusive glasses and iichiko NEO will win 1,000 people by lottery.


In the "#NEO High Drinking" campaign, follow Iichiko's official account on Twitter and Instagram, and post your impressions and photos with the hashtag "#NEO High Drinking" for an Amazon gift code of 500 yen. Will win 200 people by lottery.