Hello Kitty Easy Home Yoshinoya Campaign 2020

The 4th collaboration campaign between Yoshinoya and "Hello Kitty", "Hello Kitty Easy Home Yoshinoya Campaign 2020" will start on July 8th. It will be held for a limited time until August 11.

A campaign-limited product that includes an original towel will be released in "10 bags of frozen beef bowl ingredients" that reproduce the taste of the Yoshinoya family.

Frozen beef bowl ingredients

"Frozen beef bowl ingredients" are simmered in the same special sauce as in the store, and you can easily enjoy the Yoshinoya beef bowl simply by warming it in a water bath or microwave and then putting it on rice. It can be arranged not only as a beef bowl but also in various dishes. Among them, "10 bags of frozen beef bowl ingredients" is a popular item that is always in the top 3 on the Yoshinoya official mail order site. The thickness of one bag is as thin as about 1 cm, so it is easy to store in the freezer.

Yoshinoya x Hello Kitty Original Towel

The towel is about 33 x 37 cm in size, and for the first time, "Tiny Cham" is designed with Hello Kitty. In addition to the Yoshinoya official mail order shop, it is available at Rakuten Ichiba and PayPay Mall stores. Limited to 600 sets (200 sets at each store).

Yoshinoya x Hello Kitty collaboration bowl

From those who purchased the campaign products, 30 people will be given a special Hello Kitty collaboration bowl by lottery. Probability of hitting 1 in 20 people. Please check the Yoshinoya official online shopping site for details on how to apply.