Today June 18th is Onigiri Day! The Onigiri Association has investigated the popularity trends of rice balls in convenience stores.

Convenience store popular rice balls best 3

7-ELEVEN, FamilyMart, Ministop, Lawson convenience stores All year (April 2019-March 2020) The 3 most popular rice balls are as follows.

7-ELEVEN Popular Rice Balls Best 3

1st place "Tuna mayonnaise with plenty of hand-rolled rich mayonnaise"
2nd place "Hand-rolled rice ball umami aged red salmon"
3rd place "Hand-rolled rice ball tataki plum meat Kishu Nanko plum"

FamilyMart's 3 most popular rice balls

1st place "Hand-rolled sea chicken mayonnaise"
2nd place "Salmon salmon"
3rd place "Hand-rolled red salmon"

Ministop Popular Onigiri Best 3

1st place "Red salmon"
2nd place "Tuna Mayonnaise"
3rd place "Spicy cod roe"

Lawson's 3 most popular rice balls

1st place "Hand-rolled rice ball sea chicken mayonnaise"
2nd place "Hand-rolled rice ball grilled salmon loosening"
3rd place "Kinshari Onigiri Grilled Salmon Harami"


When we talk about "rice balls," plums and salmon were the standard images, but 7-ELEVEN, FamilyMart, and Lawson ranked first in "Tuna Mayonnaise." The first place in Ministop was "Red Salmon".

■ Each convenience store "new face" rice ball

As for new face rice balls, rice balls that focus on "texture" and "collaboration" products with manufacturers are appearing one after another. The year-round popularity ranking is as follows.


7-ELEVEN has released new rice-focused products such as "Koshihikari rice balls from Niigata prefecture, salted rice balls" and "Koshihikari rice balls from Niigata prefecture, aged roe cod roe". From FamilyMart, "Aged Saba Omusubi" and "Hand-rolled Zakutto Chili Oil", and Ministop, "Menta Butter Grilled Onigiri" and "Negishi Oil Fragrant Fried Rice", etc. The product has appeared.

Lawson, which was a big hit with "Devil's Onigiri" in 2018, is addicted to new flavors such as "Devil's Onigiri Curry Soy Sauce Flavor" packed with ingredients with different textures such as chicken soboro and Fukujinzuke. We are developing unusual new products this year, such as "Kokodake Onigiri," which is a collection of only the parts that are made. It has gained support not only from young people who are sensitive to trends, but also from a wide range of age groups.

■ Future trends in rice balls

In this survey, it was found that each company is focusing on "quality of ingredients" such as rice and ingredients to improve the quality of rice balls. In particular, rice, which is the main ingredient that influences the taste of rice balls, is pursuing even more deliciousness.


Therefore, from 2020 to 2021, it is expected that each company will review the selection of rice, the method of milling rice, the proper use of seaweed, the quality of ingredients, etc., and sell the standard rice balls with even higher quality. There is a possibility that the number one convenience store will be "Salt Musubi" next year ...!?

There are many types of rice balls at convenience stores that you can easily enjoy. I'm looking forward to new works in the future!

■ Outline of the survey "2020 convenience store rice ball popularity survey" General Incorporated Association Onigiri Association Survey area: National survey period: April 2019-March 2020