The product "7-ELEVEN Cafe Sugar Butter Tree Setouchi Lemon & Honey" jointly developed by the Western confectionery brand "Gin no Gudo" and 7-ELEVEN & i Holdings has appeared for the first time in "7-ELEVEN Summer Gifts".

"7-ELEVEN Cafe Sugar Butter Tree Setouchi Lemon & Honey" is a limited edition item that can only be obtained at 7-ELEVEN & i Group companies, including 7-ELEVEN. Setouchi lemon juice powder and mellow honey powder are added to the scented cereal dough made of 6 kinds of ingredients that have the scent of whole grain flour and rye. A new summer product where you can fully enjoy the deliciousness of honey lemon, where the refreshing scent of "Setouchi Lemon" grown up loved by the sun and "mellow honey" blend together.

A summer BOX where you can fully enjoy this popular refreshing new taste "Setouchi Lemon & Honey" is now available for the first time in the 7-ELEVEN store catalog and 7-ELEVEN & i's online shopping site "Omni 7". In addition to the refreshing honey lemon, you can also enjoy the popular classic "7-ELEVEN Cafe Scented Cereal & Milky Chocolat Sugar Butter Tree", which has sold over 3 million bags in 5 months.


The prices are as follows (all tax excluded).

7-ELEVEN Cafe Sugar Butter Tree Setouchi Lemon & Honey
3 pieces, 248 yen. Expected to end in late September.

Assorted Sugar Butter Trees Original 2 Kinds Assortment 7-ELEVEN Cafe Sugar Butter Trees Setouchi Lemon & Honey 12 pieces, 7-ELEVEN Cafe Scented Cereals & Milky Chocolat Sugar Butter Trees 6 pieces, priced at 3,250 yen. Nationwide shipping included.

Assorted original 3 kinds of sugar butter tree 7-ELEVEN Cafe Sugar Butter Tree Setouchi Lemon & Honey 11 pieces, 7-ELEVEN Cafe Scented Cereal & Milky Chocolat Sugar Butter Tree 11 pieces, Plain Butter Tree 14 pieces, 4,850 yen. Nationwide shipping included.

For details, refer to the 7-ELEVEN store catalog and 7-ELEVEN & i's online shopping site "Omni 7".