A new chilled cup beverage product, "Machimura Farm Drinking Soft Ice Cream," will be released on April 21 at Lawson and Natural Lawson (excluding some stores) nationwide. The price is 178 yen (tax included).

Machimura Farm Drinking soft serve ice cream

A chilled drink that you can enjoy a smooth and rich taste as if you were drinking soft serve ice cream. Using condensed milk made from raw milk from a farm in Hokkaido, which has been in business for over 100 years, it expresses a gentle sweetness and a mellow taste. While reproducing the taste of soft serve ice cream that is a little guilty, it is finished as a drink with a very easy-to-drink taste until the end. The one that was released in October last year will be re-appeared in response to a request for resale.

The package has a large soft serve ice cream on a white background to create a sizzle feeling. Although it is simple as a whole, it expresses a simple and soothing taste. I designed an illustration of soft serve ice cream seen from directly above on the top lid, and finished it so that you can feel as if you are drinking soft serve ice cream with a straw.