The box of the snack "Pritz" will be a coloring book for the popular character "Sumikko Gurashi" for a limited time. If you take a painted photo and post it on SNS, a prize will start where you can win goods by lottery. The name is "Adult Coloring Book Niddo Pre-Campaign". It will be implemented from April 14th.

A collaboration project between Ezaki Glico, who makes pretz, and San-X, which develops Sumikko Gurashi. While it is difficult to get together with friends or go out as you wish, I want you to immerse yourself in the adult coloring book that you can enjoy in Jenaka and refresh yourself.

In Pretz sold at supermarkets, a package that allows you to enjoy all 15 types of coloring books, from simple to difficult, will appear. There are five target flavors: "Pretz [pretz salad]", "pretz [ripe tomato]", "pretz [scented roast]", "super crispy pretz [crispy pizza flavor]", and "super crispy pretz [crispy chicken flavor]".

There are three types of coloring books available in each flavor box: beginner, intermediate, and advanced. You can also enjoy one type of coloring book for each of the "Pretz salad [9 bags]" and "Pretz ripe tomatoes [9 bags]".






After painting the picture, you can take a picture with your smartphone and post the picture on Twitter or LINE to participate in the sweepstakes. By lottery, 500 people will win the "Pritz Original Sumikko Gurashi Plush Toy Multi Stand".


You can also participate by downloading a dedicated application from the special site of Ezaki Glico. After launching the app, follow the instructions to read the marker on the package and get the mount. After painting in the app, apply from Twitter or LINE.

The application period is from April 14th to May 31st for the first round and from June 1st to July 13th for the second round. On the special site, you can also browse the posted coloring book works and coloring experience videos by popular creators. You can also check the details of the campaign on the special website.

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