From the character-themed Japanese confectionery series "Eat Mass", Sanrio characters "Hello Kitty", "Cinnamoroll", "Pompompurin" Japanese confectionery "Eat Mass Hello Kitty 2020", "Eat Mass Cinnamoroll", "Eat Mass Pompompurin" 2020 ”will be released on January 21st at each Lawson store (excluding Lawson Store 100). The price is 259 yen each (excluding tax).

This "Eat trout" is a lineup of popular characters that won the top 3 in the "2019 Sanrio Character Award" held by Sanrio. The 1st place "Hello Kitty" is a limited design only for now to commemorate the beginning of 2020. The 2nd place "Cinnamoroll" is the first appearance in the eating trout series. The 3rd place "Pompompurin" will reappear due to its popularity.



As the name "Eatable Mascot" suggests, all expressions are made using the Japanese sweets "Neri-kiri". Hello Kitty is newly featured in a cute mouse costume named after this year's zodiac. The first appearance of Cinnamoroll is particular about gentle colors and facial expressions, such as big ears with charm points and pink cheeks.


The taste of the bean paste inside is rich in variety, such as Hello Kitty in a mouse costume is "cheese flavor", cinnamoroll is "milk flavor", and pompompurin is "pudding flavor". The delicate taste and moist texture unique to Japanese sweets are attractive. All natural pigments are used for coloring.

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