"Ginza ni Shikawa" opened its first store in September 2018 as a high-end bread specialty store. A little over a year after that, as of the writing of the article (November 21, 2019), we have 35 stores nationwide. The number of stores is expected to increase further in the future.
There is only one product for sale, "luxury bread that sticks to water". The price is 864 yen (tax included) for 2 loaves.
At the limited-time pop-up shop in Ginza Mitsukoshi (until February 18th), there is a line of several people buying even on weekday mornings. I was curious, so I decided to give it a try.
Shikawa's high-class bread in GinzaAs the name "stick to water" suggests, alkaline ionized water, which is said to be "water that brings out the flavor of the ingredients" in the cooking world, is used for preparation. It is finished by adding butter, cream, and secret honey to Canadian flour. The shelf life is 3 days when stored at room temperature.
According to the shop's pamphlet, it is recommended to eat "raw" without adding anything. Most of the recent high-class breads are like that.
When I tried eating it raw ... I can certainly go! It melts after being chewy for a while.
Is there a lot of water? Moist to the ears. A balance that is slightly sweet and reminiscent of rice without adding anything. It seems to go well with Japanese side dishes.
However, I also try toast. Bake in golden brown and butter. Warm and sweeten the bread, butter makes it more flavorful. This is also delicious! You can also enjoy the change in texture, such as the outside being refreshing and the inside being chewy.
A high-class bread that comes in a stylish paper bag and is perfect as a souvenir. If you see it on a street corner or in a department store, be sure to check it out!