"Innocent", which landed in Japan this summer, is a 100% fruit juice smoothie born in England in 1999. It is popular as the “number one selling” smoothie brand in Europe.

Does not contain concentrated reduced juice. Of course, no sweets, artificial colors or thickeners are used. A complete "100% fruit juice (& vegetable juice)" smoothie. Delicious fruits and vegetables carefully selected from all over the world are blended in an exquisite balance.

The editorial department discovered it at 7-ELEVEN somewhere in Tokyo the other day. When I drank it, I was surprised at how delicious it was, even though it was a bottled beverage!

● 3 flavors

There are three types of Innocent Smoothie lineup. There are red "Omajime Strawberry", yellow "Mango without a mess", and green "Gorgeous Green". Drink each and review the taste.

・ Gorgeous green


There are 8 types, spinach, kale, zucchini, pear, apples, oranges, thighs and lemons.


It has a slightly grainy and thick mouth, but it has a refreshing taste that you can drink lightly. It's called a green vegetable feeling, and although the flavor of vegetables can be felt rather firmly, there is no bitterness, astringency, or harshness. It feels like I'm drinking by squeezing the good parts of the vegetables. The sweetness of the fruit makes it even easier to drink.

・ Serious strawberry


A fruity smoothie with plenty of strawberries, bananas, cassis, grapes, apples and oranges.


This is insanely delicious ...! With a mellow bubble wrap texture, it has a fresh taste as if you were just drinking the freshly made fruit by mixing it with a blender. The main taste is sweet and sour strawberries, but behind that you can also feel the melting sweetness of bananas, cassis, and the refreshing acidity of oranges. This freshly squeezed feeling is impressive.

・ Mango without a mess


In addition to tropical fruits such as mango, passion fruit and banana, 7-ELEVEN kinds of fruits such as thigh, orange, lime and apple are combined.


The protagonist is the melting sweetness of mango. Alfonso mango, which is also called "King of mango", is used, and the gorgeous scent that comes out of the nose is also exquisite. Next to mango is fresh orange. The laid-back feeling of bananas is low. I don't feel a clear taste, but it seems that fruits such as peaches and apples that do not fight with anyone are well organized. When I'm thirsty, I want to drink it.


Each contains 235 ml, and the estimated price is 298 yen (excluding tax) per bottle. Personally, I'm very happy to be able to buy a smoothie of this quality at this price. Currently, it is being developed mainly at some convenience stores, cafes, and restaurants in Tokyo, and it seems that the number of stores will be gradually expanded in the future.

● Also pay attention to the package

One of the reasons I picked up this smoothie was the package ... When I looked at the back, I found a message that spoke to us. This is cute ...

For example, "Hello, nice to meet you. Thank you for picking up this bottle. Did you have a good first impression? (Omitted)" or "The world is often uncertain, so we always want to be honest. Look inside the bottle (...) All that is good is that it's delicious. I wonder if this has reduced one opaque thing from the world. I did it. "



In addition to this, the package is filled with playfulness, such as "banana phone (feel free to call)" for inquiries. In the first place, the flavor names are also rich in wit, and you will notice it involuntarily. Why don't you buy it?

It's such a playful innocent, but it also has a serious and sincere side, such as donating a part of the sales profit to charity. All raw materials are also procured from farms that meet certain standards for the worker environment and the global environment. It is understandable that it is loved in the world.