Asakusa 5 souvenirs

If you are having trouble choosing a souvenir in Asakusa, check here first! We have compiled a list of 5 Asakusa souvenirs that the Engeki editorial department has actually eaten and enjoyed. From cute cat-shaped rice crackers to smooth pudding.

Karinkoron, a store specializing in karinto and beans

Karinkoron is a store specializing in karinto and beans. In addition to Asakusa, there is also a store in Kamakura. In addition to a wide variety of flavors, the shop features Japanese paper packaging that won the 2012 Good Design Award.


The "Kaminari-okoshi" (390 yen before tax) comes in a package with an eye-catching lantern of the Kaminarimon gate, the "Natsukashi Kinako" (430 yen before tax) in a package depicting various Tokyo landmarks, mainly the Kabuki Theater, and the "spicy kinpira gobo" (460 yen before tax) in a package designed with a large bridge and an old townscape of Nihonbashi. A variety of flavors are available.



The Japanese paper package can be arranged in a variety of ways, such as pasting it on a board to display it as art, or using it as a book cover or wrapping material. They may also be appreciated as gifts for people from other countries.

Asakusa Silk Pudding

Asakusa Silk Pudding is located near Kaminarimon. The showcase is lined with a variety of puddings in different flavors.


The standard "Asakusa Silk Pudding" is a pudding made from strong tasting milk and Okkuji eggs. The pudding is heated at once in a steam convection oven that is regulated in units of once, and then cooled in a special refrigerator for a short time to lock in the deliciousness. The price is 390 yen including tax.


The cup features a scene of an Asakusa-like jinrikisha (rickshaw) driving by. On the back is a large paper lantern of the Kaminarimon gate. The lineup includes "Premium Silk Pudding (580 yen including tax)," a richer version of Silk Pudding, "Matcha Pudding (390 yen including tax)," which uses matcha green tea from Nishio, "Strawberry Pudding (390 yen including tax)," which is like strawberry milk, and other seasonal flavors. We recommend comparing the flavors you are interested in.

Asakusa Amezaiku Ameshin

Asakusa Amezaiku Ameshin is a specialty store specializing in traditional Amezaiku with a Hanakawado store near Sensoji Temple and a Tokyo Skytree Town Solamachi store. Various types of Amezaiku including cats, pandas, goldfish, octopuses, and frogs are displayed and sold in the store.


The most popular souvenir is "Uchiwa Ame" (Japanese fan candy). The candy is decorated with traditional Japanese patterns in the motif of an "Uchiwa," an essential part of daily life in the Edo period. Priced at 630 yen each (tax included).


The adorable expression on the cat's face is irresistible "Tortoiseshell Cat," the contrast between the clear blue of the water and the red of the goldfish is beautiful "Sarasa," and the spring-only "Cherry Blizzard" are all beautiful and hard to decide. All flavors are refreshing apple flavor. They last for about six months, so you can keep them on display for a while.

Asakusa Rusk

Asakusa Rusk is located near the Asakusa Public Hall. In addition to the main store, there are Asakusa Rusk Minami-Nagareyama Store and Nagareyama Studio in Nagareyama City, Chiba Prefecture.


Asakusa rusk features homemade French bread dough made from carefully selected flour and French Lorraine salt, melted carefully selected butter, and only the top clear part is used, finished with beet granulated sugar. No margarine is used.


The brown sugar fan rusk (518 yen including tax), recommended by the staff, has a unique brown sugar sweetness and a deep buttery flavor that is addictive and never boring. The "Handbag Mix" (637 yen including tax), which comes in four varieties: plain, black tea, blueberry, and yuzu, also makes a great gift.

Izumi-ya Main Store

Izumiya Honsen is located on Kannon-dori in Asakusa. Founded in 1940. This rice cracker shop sells rice crackers made from high-quality domestic Uruchi rice, glutinous rice, soy sauce, seaweed, natural salt, and other ingredients, and baked in the traditional, natural way. There is one store in the Nakamise shopping street and two stores on Kannon-dori.


The most popular item is the "Neko Senbei" (cat cracker)! Various flavors are available, including "Nori", "White Sugar", "Sauce", and "Sesame". Prices start at 200 yen including tax. If you want to enjoy a variety of flavors at once, we recommend the "Neko Neko in a Bag". These come in 100g (3.53oz) packages and cost 1,000 yen including tax.



Five stores to check out if you are not sure which souvenirs to pick up in Asakusa. Why not pick up a souvenir you are interested in?

All information is current at the time of writing.