Bread festival "ISEPAN!" At Isetan Shinjuku
Kikuchiya bakery watermelon bread

At the Isetan Shinjuku store, the "Bread Festival" "ISEPAN!", Where popular breads from all over the country gather, will be held from May 22nd to 27th this year as well. The venue is the entertainment venue on the 6th floor of the main building.

This time, 22 new stores will open compared to last year (2018), and 42 stores of bread from all over the country will gather. We have a rich lineup of basic baguettes and breads, curry breads, and local breads from all over the world.

One of the highlights is Kikuchiya Bakery's specialty, "Watermelon Bread." The bread looks like watermelon, but when you try it, it tastes like strawberry. The seed part is reproduced with chocolate chips. Limited to 300 items each day, the price is 648 yen per piece.