At each Fujiya pastry shop, the "Reiwa Start Fair" will be held from April 27th to commemorate the beginning of the new era (excluding some shops).

"Tote bag present campaign" will be held from April 27th to May 26th. If you apply at the store using an application ticket that you can get one for every 500 yen including tax, 500 people will win the "Original Peko-chan Tote Bag" in collaboration with LLBean. The application period is until May 31st.


Also, from May 1st, when the new era starts, "Plenty of Fruit Square Shortcake" will be on sale for a limited time.


A gorgeous cake made by sandwiching a domestic apple preserving and a light type custard cream with a sponge and decorating it with strawberries, Shiranui pickled in syrup, melon, and white peach pickled in syrup. It is a perfect dish for the beginning of Reiwa to celebrate with family and friends. The size is 100 mm long and 110 mm wide. The price is 1,500 yen (tax included).