The Japanese archipelago is excited about the announcement of the new era "Reiwa". Limited-time products with the motif of "Reiwa" are appearing one after another from sweets brands.

I tried to summarize the products that the editorial department is interested in!

1, Boulmish's "Print Macaron"


Red and white macaroons with "Reiwa" print. Crimson has a slightly sour and sweet Franboise taste. White is a flavor that you can enjoy the scent of vanilla and the melting of butter cream.

In addition, "Thank you Heisei Macaron (Franboise)" and "Heisei Last Macaron (Vanille)" are also on sale. The price is 238 yen (tax included).


2, Canove's "Celebration Butter"


From the butter specialty brand "CANOBLE", as a new product named after the new era, "Reiwa", a boules aromatize (flavor butter) of plum fruits and Wasanbon, has appeared. A package with the motif of a sentence from "Manyoshu" will be prepared.


Sold at Tobu Department Store Ikebukuro from April 11th and at Hankyu Umeda Main Store from April 24th. The net store is accepting reservations. The price is 1,240 yen (excluding tax).


3, "Reiwa" cupcakes at Tokyo Station


At the "Fairycake Fair", a cupcake specialty store in Gransta, Tokyo Station, a festive confectionery box "Baked Reiwa" filled with cupcakes with the letters "Heisei" and "Reiwa" will be on sale until May 7. It has been.


There are five flavors assorted: "Cafe Noah," "Marron," "Premium Vanilla," "Matcha Azuki," and "Fruit." Limited to 31 boxes per day in connection with "2019". The price is 3,000 yen (tax included).

4, Cake.jp's "Reiwa Cake"


"Cake.jp", a comprehensive cake shopping site, sells "new era cakes" that can be ordered from all over the country. Delivery to restaurants and accommodations as well as homes is possible.

From colorful rainbow cakes to those with the image of the "picture frame" when the new era was announced, there are more than 10 types of 2 types, "Heisei cake" and "Reiwa cake".


In addition, "Reiwa Balm", which celebrates the new era, has also appeared from the Nenrin family. It seems to be appreciated as a slightly stylish souvenir.