Easy-to-sell chocolate confectionery "Black Thunder". I think everyone has seen the catchphrase "Tasty Inazuma-class!" That dances in the package.

This selling phrase is simple and very excellent. The claim, which can be considered excessive, naturally permeates with the conviction that "because it is a thunder, it is a lightning class ...".

Black Thunder releases a number of new flavors each season, and in fact this tagline changes each time. I would like to introduce some of my personal favorites from this year's release. By the way, this is the second time following last year.

Delicious crunchy oh! Potatoes!

From "Black Thunder Pretty Style Purple Potato". "Black Thunder Pretty Style" is a series of Black Thunder that is not a bar but a bite-sized bag. It has the ambiguity of a rough first half and a winking second half, and the series name alone is already full of volume.

In addition to this, the high tension of "delicious crunchy oh! Imo!" Each individuality is strong and they are not in line at all. But that's good, everyone is the protagonist!

The shock since the Onin War !!

From Kyoto / Osaka souvenir "Kyoto Black Thunder". The taste is Uji matcha.

I don't understand, but it looks amazing, I said it's a winning system. It feels like it's slippery when you look at it, but it may be just right during a trip with higher tension than usual. "Raijin Dosu" is cute. The illustration of the round window is also fashionable.

Fall line deliciously in the melody field!

From Hokkaido limited and limited time "Melon Black Thunder".

"Melon" I think you like it at last. The product name alone is not enough to use it as a catchphrase.

The point is that the deliciousness is coming down to the melon field. It is not a melon field "from". Maybe we're in the melon field right now and take in the deliciousness of Black Thunder, which has slipped straight down. Maybe we are the melons.

Hello from the mint field !!

From "Black Thunder Pretty Style Chocolate Mint".

I feel like I've found a pair of clear eyes looking through the gaps between the overlapping mint leaves. A delicate line whether it is horror or surreal. The spine is soothing probably because of mint.

I think the chocolate mint flavor was very popular this summer, but isn't it only Black Thunder that mentions "fields"? No, it's probably there, but it's a mint field. This was the one that felt the most “trigger power” in the 2018 catchphrase, so I would like to award the highest award.

This is a completely personal introduction to this year's Black Thunder catchphrase masterpiece. I'm looking forward to next year as well.