At each Lawson store, three Halloween sweets with the image of the world of "Yumekawa" will be released on October 23 (excluding some stores).

Yumekawa is a word that means "cute like a dream". It is used mainly for high school girls and women in their 20s and 30s to express "fairy tale fashion and accessories" based on pastel colors such as blue, pink, and pale lavender.

"Uchi Cafe Premium Colorful Unicorn Roll Cake" is a "Unicorn Color" roll cake filled with vanilla-flavored cream and strawberry-flavored cream in a blue dough. A unicorn is also drawn on the package. The price is 210 yen (tax included, same below).


"Uchi Cafe Tenshi no Mochipuyo" is a sweet made by wrapping whipped custard using domestic purple paste in a chewy dough. The dough is coated with milk chocolate and finished in pink. Comes in a package inspired by angel wings. The price is 120 yen.



"Uchi Cafe Enchanted Akuma Karon 3 Pieces" is a macaron that you can enjoy 3 types of framboise, chocolate and vanilla. It is packed in a box designed with a naughty little devil. The price is 395 yen.