Valentine-related survey results announced by IBJ
Valentine chocolate, the group that makes it? Buyers?

Valentine's Day is finally approaching next week. How much money and effort do women actually spend? And which do men like, "handmade chocolate" or "commercial chocolate"?

IBJ, which is engaged in the marriage hunting business, has announced the results of a questionnaire surveying the true intentions of men and women!

● Is chocolate handmade or commercially available?

Valentine-related survey results announced by IBJ

Nearly 80% of women are "commercial". There are quite a few handmade groups. It's hard to get time when you're busy ...

● What is your budget?

Valentine-related survey results announced by IBJ

As for the budget that women spend on each person who gives Valentine's chocolate, "500 yen to 700 yen" is the largest result at 21%. Is it okay to think of this as a chocolate-in-law? This was followed by "900 yen to 1,200 yen" at 15.9% and "1,200 yen to 1,500 yen" at 15.7%. Is "favorite" included in this area?

Some responded that it was "5,000 yen or more." It's a pretty high-class chocolate.

● What do you want men?

Valentine-related survey results announced by IBJ

About 70% of the chocolates that are "commercially available" and "handmade" and that men are happy to receive are "handmade", which is the opposite of that of women. The recipients are happy just because they took the time to make it for themselves.

● What is your return budget?

Valentine-related survey results announced by IBJ

As for the budget that men spend on White Day, "1,200 yen to 1,500 yen" ranked first with 21.8%. More than 60% of the respondents answered that they would spend more than 1,200 yen in return for Valentine's Day. It seems a little higher than women spend on Valentine's Day. (May this result not put pressure on you ...)

The choice of Valentine's gifts is increasing year by year, and recently, various Valentine's products other than chocolate are on the same line. I hope you can find something that suits your taste!

Valentine-related survey results announced by IBJ
Would you like to try handmade this year?