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Tomakomai, Hokkaido's famous confectionery "Yoitomake

Since its release in 1953, "Yoitomake" has been a well-loved confectionery of Tomakomai, Hokkaido for more than half a century. It is sold by Mitsuboshi, a confectionary manufacturer.

This rolled sponge cake has a fluffy, moist dough with Hokkaido's unique haskap jam. The jam is not only held inside, but is also spread generously on the surface. Its simple yet familiar taste has been attracting many people who are addicted to it once they try it!

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A famous confectionary representing Tomakomai, Hokkaido

The hardest to eat in Japan

One of the characteristics of Otoimake is its self-admitted inedibility ! It is also called "the hardest to eat candy in Japan. The reason for this is the haskap jam on the surface. The reason for this is the haskap jam on the surface, which is not only hard to cut but also hard to eat.

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1 whole bottle included.

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Cut into 7 slices

It is wrapped in an oblong oval wrapper to prevent it from getting sticky, but this wrapper gets caught and makes it difficult to cut. Now it is sold in seven pre-cut slices, so the difficulty of cutting has been resolved, but it is still difficult to eat, with the fork getting caught in the oval wrap and the oval wrap taking the entire skin with it. But it's still delicious once you eat it, so I'll just leave it at that!

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Oblate flattened.

How does "Yoitomake" taste?

You can taste the fresh, tart, refreshing sweetness of Haskap. The taste of Haskap, which is slightly different from that of raspberry or blueberry, is still new to those of us from outside of Hokkaido!

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The blackish color is the pulp of the haskap.

The sweet, sour, and juicy taste of the slowly simmered haskap jam and the subtle sweetness of the moist, melt-in-your-mouth sponge dough come together in the mouth. Delicious with a clean aftertaste!

There are also hazelnut pulp in the sponge cake, which sometimes gives it a crunchy texture. The taste is stronger than that of jam, which makes you feel lucky. The crunchy texture you feel after the sponge cake melts is probably sugar.

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Goes well with cold milk.

Where can I buy Iyoimake?

Iyoitomake is loved by many people, even though it is hard to eat. It is sold at Mitsuboshi stores and online stores in Hokkaido, and can also be found at department stores and supermarket product fairs outside of Hokkaido.

At 680 yen per piece (tax included), it is easy to get your hands on, so if you haven't tried it yet, why not give it a try!

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Once you eat it, you will surely want to eat it again.