Ishiya Confectionery, which sells the familiar "Shiroi Koibito" as a souvenir from Hokkaido, will release a new product "Namara Butterbaum TSUMUGI" on September 14th. Dealers include directly managed stores in Hokkaido and duty-free shops at airports.

This product is Baumkuchen made from 100% Hokkaido wheat and "ISHIYA original specially selected yotsuba butter" made by "Yotsuba Milk Products". The outside is refreshing and the inside is moist. The outside is finished with icing (sugar coating), and the refreshingly sweet mouthfeel further enhances the buttery feeling.

It was named "Namara Butter Baum" because it is a "Hokkaido-like" Baum that is packed with the deliciousness of Hokkaido. "Namara" is a dialect of Hokkaido that means "very" and "very". It is a perfect product for Hokkaido souvenirs.

The size of the outer box is length 155 x width 155 x height 53 mm. The price is 1,296 yen (tax included).


In addition, Marara Butterbaum TSUMUGI will be exhibited at the "Autumn Great Hokkaido Exhibition" held at Tobu Department Store Ikebukuro for 13 days from September 14th to September 26th. If you live in the Kanto area, check this out too!